Archive for the 'SEO' Category

Josh Groban’s lesson in integrated marketing

Posted by rob on December 11th, 2008 filed in Search Marketing, SEO

So I was thinking whilst watching TV and browsing the net and tweeting – other people also do this right, but are they really interacting on the net and at the same time reacting to what they see on the TV? A quick trip to search.twitter.com revealed I wasn’t the only one tweeting about the [...]

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Yet more duplicate content fuzz

Posted by rob on September 16th, 2008 filed in Google, SEO

Read this post from Google on duplicate content, then read (and pay more attention to) Graywolf’s post. I was going to blog about this whole thing, but Graywolf has summarized it well. All I’d add is that Google are playing a dangerous game by pretending that they can handle duplicate content. What Google are effectively [...]

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Is your web analytics solution causing duplicate content?

Posted by rob on September 10th, 2008 filed in Analytics, SEO

Duplicate content is a pervasive problem for a lot of websites, and can be difficult to understand for the average webmaster. Recently, I’ve come across problems caused by a couple of big name web analytics packages. The issue stems from the use of various URL parameters to track a visitor’s session on a website. This [...]

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When linkbait becomes dull

Posted by rob on August 22nd, 2008 filed in SEO

All due respect to ShoeMoney but is this really the most interesting thing he can come up with these days? Surely even Calacanis is bored of saying SEO sucks by now?

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I am… retarded?

Posted by rob on August 18th, 2008 filed in SEO

A month on from its launch, I’m still consistently amazed by the poor execution of Orange‘s recent advertising campaign. There are a number of these adverts to be seen on billboards everywhere, which generally consist of cod philosophy statements such as: People are just better together. I am who I am because of everyone. Bleugh. [...]

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Link Sponges

Posted by rob on August 8th, 2008 filed in SEO

As a new addition to the made-up world of SEO parlance, I’d like to propose the term “Link Sponge”. I may be wrong in thinking there isn’t a phrase for this already, but here’s the definition: Link Sponge – a URL that is used to prettify an otherwise ugly URL, then 302 redirected to a [...]

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Why Google sucks and Yahoo! rocks

Posted by rob on January 2nd, 2007 filed in SEO

Despite being a champion of open source, Google have discontinued their SOAP search API. This sucks because those who previously wanted to get information from Google’s SERPs programmatically (ie to check up on their website’s ranking for certain keywords, etc) without resorting to screen scraping, now have to do just that – which is incidentally [...]

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